Certain companies with retail products opt for the services of a broker to ensure the effectiveness of their sales force. It's an alternative that offers a number of advantages while reducing costs.
Indeed, managing a sales force often overloads managers while significantly increasing expenses. Each sales representative has to cover a vast territory to maintain a constant presence at points of sale. Travel, lodging, and meal expenses; salaries and commissions; training, supervision, and motivation all combine to create real brain-teasers for many managers that can be quite costly.